Clik here to view.
Why is Everyone So Upset About the Groupon Super Bowl Ad?
Here’s the thing. I get that people are feeling mislead, that their heartstrings are being tugged ever so gently by a message of social or environmental responsibility, only to be snapped back to the...
View ArticleClik here to view.
Is “Caring About Product” Enough?
A startup that doesn’t care about its product is a bit like a restaurant that doesn’t care about its food. That may seem hard to imagine at first, but if you think about it for a minute I’ll bet you...
View ArticleClik here to view.
The Passion Myth
I’ve been waiting for someone in the tech/startup world to write something like this for a very long time, and finally, one of the 37Signals guys has said it. “Startup mythology demands that to create...
View ArticleClik here to view.
Semantics and Salaries
This came across my twitter stream today, right on the heals of a conversation I had with a recruiter who was desperately trying to decode a job description for a “web designer” that a client had...
View ArticleClik here to view.
Women as Multitaskers
To really get things done requires a state of flow – uninterrupted time and an environment that promotes focus. This is when we reach goals, identify and rectify mistakes, see the progress we’re...
View ArticleClik here to view.
Work/Life Balance
I’m not an avid subscriber, but I always find the January issue of “Real Simple” to be a must-read for getting the new year off to a good start. This January, the issue included short blurbs from...
View ArticleClik here to view.
Do you need to know Visual Design to be a UX Designer?
This week I spoke on a panel at General Assembly titled But I’m not a Designer: The Many Paths to UX. It was an informal Q&A for people who are interested in a UX career. I’ll save the suspense and...
View ArticleClik here to view.
The Problem with Personas
The latest criticism against this commonly used but oft-maligned research deliverable has us wondering wether personas do more harm than good. Check out my latest post over on Medium where I unpack...
View ArticleClik here to view.
Embracing Uncertainty: How forgoing the wireframes can lead to a better...
Let’s be honest. Most clients don’t really know what they are getting into when the hire a UX designer. Many assume that our job is to take the product requirements dictated to us and actualize them...
View ArticleClik here to view.
Designing for Privacy
My recent work with a startup founded on improving privacy has left me questioning what UX designers can do to help move the needle on this important issue. Read my story on Medium
View Article
